Optimizing Analytics for Connected Conversion: A Primer For Successful...
It stands to reason that a marketer’s job is one of the most difficult today; consumer engagement is not even an identifiable relic of its former self. Consumers interact with brands on their own terms...
View ArticleHow To: Find and Keep the Perfect Brand Ambassador
A vital component of a successful experiential marketing program is a team of quality field staff. With all of the time that goes into planning an event – layout, elements of engagement, creative...
View Article8 Helpful Tips for Selecting an Event Venue
A lot goes into planning a successful event, but paying attention to the fine details in the planning process will help ensure that things run smoothly when event time comes. Let’s be realistic here –...
View ArticleExperiential Marketing + Digital Marketing = The Greatest ROI for Brands
The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per...
View Articlewedu Announces Scary New Client
New England FearFest at Fright Kingdom joins a wedu client roster that already includes Hampshire First Bank, New Hampshire Department of Transportation’s Driving Toward Zero program, Elliot Health...
View Articlewedu and Sunlife Financial Hit the Road with Cirque du Soleil
Check out this booth our Experiential Marketing Team designed and built for SunLife Financial's Rising Star Program! It's hitting the road traveling from Washington to Atlanta with Cirque du Soleil...
View Articlewedu Lends a Hand to Raise Breast Cancer Awareness in Rhode Island
Our client, National Grid was the official Illuminations of Life sponsor of the Gloria Gemma “Flames of Hope: A Celebration of Life” event which is one of the largest annual breast cancer awareness...
View ArticleWe’re Putting a Charitable New Twist on a wedü Holiday Tradition!
To kick-off this holiday season, we rallied our Facebook community to help select the theme for this year’s windows, and the winner is: “The Off-Season: What goes on at the North Pole the other 364...
View Articlewedu Project Honored With Multiple Communications Awards
We are proud to announce today that a benefits communication campaign our team helped Fidelity Investments develop for the University of California Financial Fitness Program has been selected by the...
View ArticleLook what we discovered today!
These guys were our "stand-ins" at an industry tradeshow a few years ago... Continue reading → Related posts: wedü’s Advertising/Marketing Division and Experiential Group Continue to Expand The Brand...
View ArticleCommuning via the Dead – wedü’s Interactive Twitter Chattering Skull
To celebrate Halloween with style, wedü unleashed an interactive, Twitter-powered chattering skull, affectionately named “Yorick”. Powered by a fairly nerdy mix of technology, Yorick narrates tweets...
View ArticleGive Them What They Want (Not What You Want.)
While visiting SXSW a couple weeks ago, a speaker by the name of Jesse Friedman really made me stop, think, and want to challenge myself even more. This was the lesson from Jesse’s session, The UX of...
View ArticleNonprofit uses Green Screen and Social Media to Earn National Awareness at...
Earning media and attention at a conference brimming with presidential hopefuls, pundits, politicians and press is challenging. Non-profit organization Citizens for Responsible Energy Solutions...
View ArticleDifferentiators – Top 8 Ideas Clients Would Shoot Down
One differentiator, please. Something big, but not too big. Something bold, but not too bold. Something that makes our company standout. Nothing that’s too difficult or that requires whole-company...
View Article5 Tips for Surviving Black Friday
As marketers, it’s hard not to get excited about the biggest shopping day of the year… from a very safe distance. From deciphering ad design to getting along with the crowds, we’ve unleashed our...
View Article13 Tips to Run a Successful Event
You’ve planned and planned and everything appears to be in place for a successful event. Guests start to arrive and issue after issue begins to arise. Believe it or not, many issues can be avoided...
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